Stylish accessories

Riller & Schnauck is one of the largest and most modern car centers in Germany. The vehicles offered as the brands BMW and MINI are to be made attractive above all to drivers of other brands – without beating the ubiquitous discount drum for this.

Our original campaign "Shirt for car" appealed to a demanding, high-income and intelligent target group: businessmen and other customers, who regularly have their shirts washed at a textile cleaners. A clean shirt always perfectly suits showy ties – for collecting and later redeeming in exchange for one or more test drives.