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Eberswalder Wurst GmbH and Eberswalder Fleisch GmbH are Brandenburg's most well-known producer of meat and sausages.

Out of a hundred products launched on the food market, usually only one becomes a real hit. The packaging often plays a crucial role in the consumer's impulse to buy off the shelf.

After tough price wars in the market, the company's overall situation was threatened in 2000. A new structure, with a consistent marketing concept and targeted communication measures enabled a successful comeback. Just a year later Eberswalder was back in the black.