Watching the weight

The health policy framework condition and trends in health care and preservation call for targeted marketing strategies – with a clear concentration on consumers, physicians and chemist staff.

For the relaunch of the OTC cholesterol reducer LIPOPHARM^® from medphano Arzneimittel GmbH, we implement marketing instruments with an optimal cost-benefit ratio – so that profits are not lost to substantial discounts.

Our PR forms opinions and encourages action together with the advertising campaign, an attention-grabbing POS package and activities that support chemists in marketing.

The viral marketing campaign directed at end consumers www.blutbahnampel.de is "contagious" – as "word of mouth" also works in the Internet.