Refreshing visualization

Galeria Kaufhof on the Alexanderplatz is one of the most successful department stores in Germany. On the lookout for fresh design ideas for special campaigns, the famous department store commissioned us with the design of a key visual as a "practical test" for a future collaboration. Our creation team immediately fell in love with the task based on the message "Spring Highlights".

True to our motto "Inspiration. Creation. Perfection.", we presented our demanding customer with diverse image compositions as desired. Racing formed the motif depicted, elegantly creating a direct link to the location of the department store and ensuring a heightened spring mood thanks to its color scheme, effects and illustrative elements. For almost a whole month, our key visual adorned the shop on the Alexanderplatz in many facts. The multifunctional design element is utilized on all communication media and decoration elements.