Creation worthy of exhibition
After creative success with the PostPrint, Messe Berlin came knocking on our door in regard to a further specialist event package. Here too, we were able to impress with a creation worthy of exhibition. The tender for the dialog marketing of the directexpo trade fair offered us an area of expertise where we could let our professionalism and passion flourish.
As we are thoroughly familiar with the techniques and methods of direct marketing, the attention-grabbing representation of this special marketing genre was also able to attract keen attention from the public.
Dialog establishes contact with customers – with this axiomatic yet simple statement at the back of our mind, we conceived the trade fair communication based on the claim "Professionals in dialog". Both in 2008 and 2009, the directexpo was realized as a new, cross-regional meeting point for all providers and users of this set of dialog instruments parallel to the Post-Print.