Public attraction PostPrint

Messe Berlin has been established in the international exhibition and conference world for decades. The trade fair PostPrint first held in 2005 ushered in an event of superlatives for the printing industry: The complete workflow is presented, starting with prepress and software, and extending to print creation and further processing through to dispatch.

Because professionals are keen to work with professionals, we were commissioned from 2006 onwards with the formulation of a comprehensive communication package: zielgruppe kreativ developed an effective combination of claim and key visual that scores through a recognition factor.

Implemented in many facets as trade title advertisements, placard motifs as well as exhibitor and trade visitor mailings, our complete concept fulfills its mission year after year and makes the trade fair a real attraction for the public.